The retail customers have chosen, nearly 1 out of every 4 motorhomes sold in America are a Thor Motor Coach, making them the #1 brand of motorhomes in the United States for 2013*. Thor Motor Coach’s motorhomes make up more than 23% of the US market share.
The combination of retail sales from the United States and Canada clearly make Thor Motor Coach the leader as the most trusted motorhome brand for all of North America.
Outstanding performance from individual models include A.C.E., the No. 1 selling Class A gas motorhome, and Four Winds, the No. 1 selling Class C motorhome. Other big market share gainers include the Palazzo brand of diesel motorhomes with a 200% increase, the Windsport Class A with a 104% increase and the Tuscany brand of luxury diesel motorhomes with an 86% increase in units retailed during 2013.
Innovative and revolutionary new designs like the Axis and Vegas Recreational Utility Vehicles (RUVs) created a whole new segment of motorhomes, making a big impression with the media and consumers throughout the RV industry. The Outlaw brand of toy hauler continued to build a strong presence in the market with the introduction of two new Class C model’s, helping it to gain a substantial 63% unit sales increase over 2012.
“We are thrilled with the results. I really believe this is testament to the team we have at Thor Motor Coach. Our product planning, engineering, sales and manufacturing personnel have all pushed themselves to create the most innovative products in the market,” stated Dana Simon, Vice President of Sales and Marketing at Thor Motor Coach. “Over the years, our dealer partners have been the key contributor in promoting our brand. We cannot express how much gratitude we have for them and how much we value their relationships. We would also like to say thank you to the owners of TMC motorhomes. Their enthusiasm for our coaches is undeniable.”
To find out more about Thor Motor Coach and the best-selling RV models in America, visit http://ThorMotorCoach.com or call 1-800-860-5658.
*Data based on retail sales provided by Statistical Survey’s, Grand Rapids, Michigan