Fenech reaffirmed the reasons for the consolidation: “The most motivating reason for this consolidation was to help our dealers and retail customers by building incredible brands supported by a strong name. This new structure will help us to leverage the Thor name, which is known for its strength and stability, while allowing us to better focus on our value oriented individual brands. Developing hot, innovative products through intense dealer and retail customer feedback is critical to our success and will continue to drive how we do business and will only improve with this increased focus. Damon and Four Winds were always lean operations but this consolidation will help to make Thor Motor Coach even leaner, driving our costs down which we will pass on to our dealers and retail customers.”
Product development and sales will be structured for maximum product and dealer focus by dividing up the Thor Motor Coach brands into three separate sales and product development groups – gasoline Class A’s, Class C’s and Diesels. Dana Simon, a 20 year veteran of Four Winds, will be the Vice President and General Manager of the gas Class A and Class C brands which include Hurricane, Windsport, Daybreak, Challenger, Four Winds and Chateau. Matt Thompson, a 7 year veteran of Damon, will be the Vice President and General Manager of the Diesel brands which include the Serrano, Avanti, Astoria and Tuscany.
“This is absolutely the best move to better serve our dealers and retail customers. We are truly a great company to work with…We always put our dealers and customers before ourselves. I personally believe our customer service and parts are among the best in the industry,” said Matt Thompson.
“With the accumulated efforts of our excellent employees from both divisions I’m sure we will provide the best products and services to our loyal dealers and retail customers. We have made fantastic strides in our quality, and I feel our quality ranks up there with higher priced products. This an exciting time for all of us; especially our dealers,” said Dana Simon.
Damon Motor Coach and Four Winds International and now Thor Motor Coach are part of Thor Industries, Inc. Jackson Center, OH (NYSE: THO) the world’s largest manufacturer of recreational vehicles.